Clear positioning
If customers can’t tell why you are different, they compare you on price. Positioning decides who you serve, against whom and why you win.
Strategy & Branding
A brand that sells, a plan that adds up.
We help SMEs and startups decide where to compete and how to say it: positioning, brand identity, pricing and a sales and marketing plan built on real numbers. From London, in English and Italian.
Why it matters
Strategy and brand are the same job.
Prices that cover the real costs
Price is the fastest lever on profit. We check margins along the whole chain, so growth does not mean working more for less.
A brand people remember
Name, logo, tone of voice and materials that say the same thing everywhere, from your website to a sales meeting.
How we work
From diagnosis to action.
- 01
Diagnosis
Numbers, customers, competitors and the current offer: where the business makes money today and where it loses it.
- 02
Positioning and pricing
Target customers, value proposition, price list and margins, tested against the market.
- 03
Brand identity
Name and message, logo and visual identity, tone of voice and core materials, created with our design partners where needed.
- 04
Sales and marketing plan
Channels, budget, monthly targets and the few numbers to watch, in a plan your team can actually follow.
- 05
Rollout and review
We support the rollout and review the results with you, adjusting what does not work.
Who it’s for
SMEs and startups at a turning point.
- Startups preparing their launch
- SMEs that have outgrown their brand
- Companies launching a new product or line
- Businesses with shrinking margins
- Italian companies preparing to sell abroad
What you get
- Business and market diagnosis
- Positioning and value proposition
- Pricing and margin analysis
- Brand identity and tone of voice
- Sales and marketing plan with budget and KPIs
- Monthly review of results
FAQ
Frequently asked questions.
Do you also design the logo and the website?
Yes, through trusted design partners that we coordinate directly, so strategy and creative work stay consistent. You keep one point of contact from start to finish.
When is the right time to invest in branding?
Usually when you launch, move into a new market, raise prices or notice that customers compare you only on price.
How long does a project take?
A diagnosis and positioning project usually takes a few weeks; a complete brand identity with a sales plan takes longer. We agree the timing in the proposal.
Do you work with companies outside the UK?
Yes. We work with SMEs and startups in the UK and in Italy, in English and Italian.
How much does it cost?
Every project is quoted after an introductory call, based on scope and timing. The proposal states what is included and the cost before we start.
Useful reading
Articles on strategy and branding.
Five pricing questions every CEO should ask
Pricing strategy for SMEs: five questions every CEO should ask to check real margins, value, competitors and price increases, with a worked example.
5 min read
Five mistakes Italian companies make when entering the UK market
Entering the UK market from Italy: the five mistakes we see most often, from factory-gate pricing to post-Brexit paperwork, and how to avoid each one.
6 min read
When should an SME invest in branding?
When should an SME invest in branding? Five signs it is time, where to start without wasting budget and how to protect your brand name in the UK.
5 min read
Everything your business needs, except coffee.
Let’s talk about your next step.
Tell us where you want your business to be in twelve months. We’ll give you an honest view of how we can help.
Get in touch- 1Send us a short message
- 2We arrange an introductory call
- 3You receive a clear proposal: scope, timing and cost