Your one-stop shop for branding, strategy & growth
We help small companies and startups grow, from the first business plan to day-to-day management. Based in London, working in English and Italian.
We work as an extension of your team.No guesswork, just clarity: decisions grounded in numbers and explained in plain words.If we can’t do something ourselves, we’ll find the best people who can.
What we do
Sales, marketing, operations: we cover the full journey, from A to Z.
A brand that reflects who you are, and why it matters, with clear positioning and a sales and marketing plan built on numbers.
From idea to first customers. We define the business plan and the brand, then support you through company set-up, banking and go-to-market.
For European companies with a UK branch. Together with our partner firms we handle management accounting, banking, compliance and local stakeholders.
New business development in the UK for Italian companies with specialist products. We study the market and its rules, position your offer and introduce you to the right distributors and buyers in your sector.
Focus: UK market entry
Selling a specialist product in the UK takes more than a translated brochure. Every sector has its own rules, distributors and buying habits, and since Brexit the paperwork has changed too. From London, we help Italian companies in specialist and regulated sectors find the right partners.
How UK market entry worksSize of the opportunity, competitors, prices and the rules that apply to your product in the UK, including licences or registrations where needed.
A UK-ready proposal: pricing along the supply chain, sales materials in English and a clear pitch for British buyers in your sector.
We identify and qualify specialist distributors, wholesalers and buyers, make the introductions and manage the follow-up: meetings, samples, negotiations.
Labelling, customs, importer of record and sector-specific requirements, coordinated with trusted regulatory and logistics specialists.
We support the first orders and the ongoing relationship with partners. When volumes justify it, we help set up a UK company with banking and accounting.
Current project
A completely new market in a regulated sector. Perpi is leading the new business development: market and regulatory analysis, positioning for British buyers and introductions to specialist distributors and wholesalers.
What we are doing
The founder
Nicholas graduated in Business and Management from the University of Sussex with First Class Honours, then joined Sony’s European headquarters: first in management accounting, controlling costs and commercial investments across Europe, then as Pan-European Area Business Manager, responsible for sales, profit and growth in the audio division.
In 2020 he founded Perpi. Since then he has worked with companies in media, blockchain gaming, property management and tailoring.
Before Perpi: Nicholas’s track record at Sony Europe
No.1
Walkman became Europe’s No.1 portable music player brand by volume, ahead of the iPod, while he managed the category.
€28m
Annual net sales under his responsibility as Pan-European Area Business Manager.
30
Sales companies managed across Europe, coordinating a team of 10 product managers.
“My approach goes beyond traditional consulting: I’m often directly involved in the hands-on management of my clients’ companies.”
Everything your business needs, except coffee.
Tell us where you want your business to be in twelve months. We’ll give you an honest view of how we can help.
Get in touchQuesto sito è disponibile anche in italiano.
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